The purpose of this initiative is to offer young Ghanaian entrepreneurs between the ages of 18 and 35 the opportunity to pitch their business ideas in the hope of obtaining funding to operationalise and scale their businesses. At the end of the individual pitches, a specified number of finalists are selected to receive varying amounts of funding grants for their businesses.
A panel of judges get to decide who obtains funding. These judges are all seasoned and accomplished entrepreneurs in their own right. To show the level of commitment he has towards youth entrepreneurship, the President of Ghana, His Excellency Nana Akufo Addo sits through all the business pitches.